About us


ASCIA, home for smart modest attire! Founded in 2016  by Egyptian fashion entrepreneur sisters Rania and Eman Raafat, in an attempt to help women of all ages find satisfactory yet fashionable pieces to wear in their everyday lives. Being modest themselves, they couldn’t find a variety of unique and fashionable garments, so they decided to create them; becoming pioneers in the industry, back when Egypt lacked the existence of high-quality local brands. 


ASCIA has come a long way from its beginning, starting with a limited pieces collection, to a booming online store serving customers of all tastes across the middle east.